In today's newsletter...virtuous brands
There's a lot of talk about virtue, virtue signaling, and the ways in which virtues are evolving and dividing within culture today. While companies aren't people, in an age post-Citizens United, they're certainly trying their hardest to act like it, by drawing clear lines around what they believe and stand for to create a "natural" connection with like-minded consumers. So what then are the virtues companies and organizations are or should be promoting? Are we getting it right? Wrong? Or missing the point?
- Why companies must work for their people, from Jillian Rosen-Filz
- Use your influence wisely, from Osei Kwakye
- Stop your moral grandstanding and act, from Chandler Saunders
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